Managing cultural differences : strategies for competitive advantage
著者
書誌事項
Managing cultural differences : strategies for competitive advantage
（The EIU series）
Economist Intelligence Unit , Addison-Wesley, c1995
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Will help strategic thinkers come to terms with the importance of national cultural differences within organisations and provides practical insights and frameworks to aid successful management across cultures.
目次
The impact of Cultural Diversity on International Business.
Culture: What it is.
What it is not and how it Directs Organizational Behaviour.
The Strategic Value of Cultural Differences.
Advertising Across Cultures.
Managing Human Resources Across Cultures.
Managing Alliances Across Cultures.
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