Business marketing strategy : cases, concepts, and applications

Author(s)

• Rangan, V. Kasturi
• Shapiro, Benson P.
• Moriarty, Rowland T.

Bibliographic Information

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, Jr

（The Irwin series in marketing）

Irwin, c1995

Note

Includes bibliographical references and index

Details

• NCID: BA26086774
• ISBN:
  • 025616911X
• LCCN: 94022561
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xiv, 850 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Product management
  • LCSH : Industrial marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0019742X