Aftermarketing : how to keep customers for life through relationship marketing

著者

• Vavra, Terry G.

書誌事項

Aftermarketing : how to keep customers for life through relationship marketing

Terry G. Vavra

Irwin Professional Pub., c1995

Rev. and updated

注記

Includes bibliographical references (p. 293-299) and index

詳細情報

• NII書誌ID(NCID): BA26087868
• ISBN:
  • 0786304057
• LCCN: 95016232
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xviii, 314 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.5
  • DC20 : 658.8/12
• 件名:
  • LCSH : Customer relations
  • LCSH : Customer services
  • LCSH : Consumer satisfaction
  • LCSH : Advertisers -- Attitudes