Ethical decision making in marketing
著者
書誌事項
Ethical decision making in marketing
（Sage series in business ethics, 1）
SAGE Publications, c1995
- : cloth
- : paper
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注記
Includes bibliographical references (p. 291-303) and indexes
内容説明・目次
内容説明
Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making.
A major concern is the unwillingness to grapple with differences between people who subscribe to different ethical considerations. This is dealt with by challenging students to consider how others might view ethical situations, for example what decision rules guide them, what their religious beliefs might be and what alternative courses of action they might consider. To simplify the presentation of ethical decision-making the author substitutes a `people are different' approach for the theoretical treatment of ethical decision rules. The book also discusses a number of marketing decision areas such as product, pricing, advertising, selling and distribution, and presents numerous skill-building scenarios.
目次
Ethics, Business, and Marketing
Conflict
The Root of Ethical Problems
Decision Making When Ethical Considerations are Involved
The Work Environment and Ethical Decisions
How Marketers Have Responded to Ethical Problems
Ethics and Marketing Information Decisions
Ethics and Product Decisions
Ethics and Pricing Decisions
Ethics and Advertising Decisions
Ethics and Selling Decisions
Ethics and Distribution Decisions
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