Marketing case studies : how to tackle them, how to answer them

Author(s)

• Massingham, Lester
• Lancaster, Geoffrey A.
• Chartered Institute of Marketing

Bibliographic Information

Marketing case studies : how to tackle them, how to answer them

Lester Massingham and Geoff Lancaster

（The Marketing series, Student）

Butterworth-Heinemann, 1995

2nd ed

Note

Published on behalf of the Chartered Institute of Marketing

First published as: Mini cases in marketing

Includes index

Details

• NCID: BA26093430
• ISBN:
  • 0750620110
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: 214 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA00527772