Strategic marketing for educational institutions

Author(s)

• Kotler, Philip
• Fox, Karen F. A.

Bibliographic Information

Strategic marketing for educational institutions

Philip Kotler, Karen F.A. Fox

Prentice-Hall, c1995

2nd ed

Note

Includes indexes

Details

• NCID: BA26109100
• ISBN:
  • 0136689892
• LCCN: 94024025
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 484 p.
• Size: 24 cm
• Classification:
  • NDC9 : 374
  • LCC : LB2847
  • DC20 : 371.2/06
• Subject Headings:
  • LCSH : Education -- Marketing
  • LCSH : Public relations -- Schools
  • LCSH : Educational fund raising
  • LCSH : Educational planning