Marketing fundamentals

Author(s)

• Lancaster, Geoffrey A.
• Withey, Frank
• Chartered Institute of Marketing

Bibliographic Information

Marketing fundamentals

Geoff Lancaster and Frank Withey

（The Marketing series）

Butterworth-Heinemann, 1994

Note

"Published on behalf of the Chartered Institute of Marketing" - t.p

Includes index

Details

• NCID: BA2615725X
• ISBN:
  • 0750619988
• Country Code: uk
• Title Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: 162 p
• Size: 30 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • BLSH : Chartered Institute of Marketing -- Examinations
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA00527772