Marketing fundamentals

著者

• Lancaster, Geoffrey A.
• Withey, Frank
• Chartered Institute of Marketing

書誌事項

Marketing fundamentals

Geoff Lancaster and Frank Withey

（The Marketing series）

Butterworth-Heinemann, 1994

注記

"Published on behalf of the Chartered Institute of Marketing" - t.p

Includes index

内容説明・目次

内容説明

This book aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies; questions to test your knowledge; where to find out more; chapter summary; and revision tips. The book should appeal to CIM Certificate and Diploma students and tutors, and lecturers in marketing wanting to use student-centred material on HND/BA business courses.

目次

• Chief Examiner's introduction
• how to use the workbook section
• how to plan your time
• revision planner
• chapter tasks and case studies.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA2615725X
• ISBN:
  • 0750619988
• 出版国コード: uk
• タイトル言語コード: eng
• 出版地: Oxford
• ページ数/冊数: 162 p
• 大きさ: 30 cm
• 分類:
  • DC20 : 658.8
• 件名:
  • BLSH : Chartered Institute of Marketing -- Examinations
  • LCSH : Marketing -- Problems, exercises, etc
• 親書誌ID:
  • BA00527772