Basic marketing management

Author(s)

• Dalrymple, Douglas J.
• Parsons, Leonard J.

Bibliographic Information

Basic marketing management

Douglas J. Dalrymple, Leonard J. Parsons

Wiley, c1995

Note

Includes bibliographical references and index

Details

• NCID: BA26162260
• ISBN:
  • 047158603X
• LCCN: 94026246
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 457 , 9 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management