Marketing plans : tutor resource pack

著者

• McDonald, Malcolm

書誌事項

Marketing plans : tutor resource pack

Malcolm McDonald

Butterworth-Heinemann, 1995

注記

Accompanies the text: Marketing plans : how to prepare them, how to use them

In ring binder

内容説明・目次

内容説明

A resource for marketing lecturers. It offers 64 overhead transparency masters, model answers, case studies, key terms, teaching suggestions, revision questions, student exercises and two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26181017
• ISBN:
  • 0750623047
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: 1 v. (loose-leaf)
• 大きさ: 32 cm
• 付属資料: 2 floppy disk (3 1/2 in.)
• 分類:
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Study and teaching -- Great Britain