Marketing plans : tutor resource pack
著者
書誌事項
Marketing plans : tutor resource pack
Butterworth-Heinemann, 1995
並立書誌 全1件
大学図書館所蔵 全1件
注記
Accompanies the text: Marketing plans : how to prepare them, how to use them
In ring binder
内容説明・目次
内容説明
A resource for marketing lecturers. It offers 64 overhead transparency masters, model answers, case studies, key terms, teaching suggestions, revision questions, student exercises and two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix.
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