The proceedings of the 1993 conference of the American Academy of Advertising

Author(s)

• American Academy of Advertising. Conference
• Thorson, Esther

Bibliographic Information

The proceedings of the 1993 conference of the American Academy of Advertising

edited by Esther Thorson

American Academy of Advertising, c1993

Note

Includes bibliographical references and indexes

Details

• NCID: BA26182541
• ISBN:
  • 0931030161
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: xiii, 280 p., p. xv-xx
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses