The proceedings of the 1993 conference of the American Academy of Advertising

著者

• American Academy of Advertising. Conference
• Thorson, Esther

書誌事項

The proceedings of the 1993 conference of the American Academy of Advertising

edited by Esther Thorson

American Academy of Advertising, c1993

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA26182541
• ISBN:
  • 0931030161
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Columbia, S.C.]
• ページ数/冊数: xiii, 280 p., p. xv-xx
• 大きさ: 28 cm
• 件名:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses