The proceedings of the 1994 conference of the American Academy of Advertising

Author(s)

• American Academy of Advertising. Conference
• King, Karen Whitehill

Bibliographic Information

The proceedings of the 1994 conference of the American Academy of Advertising

edited by Karen Whitehill King

American Academy of Advertising, c1994

Note

Includes bibliographical references and indexes

Details

• NCID: BA2618260X
• ISBN:
  • 093103017X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: xiv, 258 p., p. xv-xx
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses