Cases in bank strategic management and marketing

著者

• Channon, Derek F.

書誌事項

Cases in bank strategic management and marketing

Derek F. Channon

Wiley, c1986

注記

Includes index

内容説明・目次

内容説明

This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form elsewhere, results from several years of case research at the International Banking Centre at Manchester Business School.

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詳細情報

• NII書誌ID(NCID): BA26196116
• ISBN:
  • 0471908843
• LCCN: 85020206
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester [West Sussex] ; New York
• ページ数/冊数: xi, 406 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HG1615
  • DC19 : 332.1/068
• 件名:
  • LCSH : Bank management -- Case studies
  • LCSH : Bank marketing -- Case studies