Rethinking strategic management : ways to improve competitive performance
著者
書誌事項
Rethinking strategic management : ways to improve competitive performance
John Wiley & Sons, c1995
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book examines some of the recent and new thinking about strategic management, with particular reference to the theme of improving competitive performance. Written by a team of expert practitioners and academics in the field of strategic thinking and management this inspiring book includes articles on:the evolution of competitive intelligencehow to identify success potential at the pre-start up stagebenchmarking for corporate improvementwhether viewing competitors as enemies can contribute to corporate success.This new look at many aspects of strategic management is essential reading for all forward-thinking managers.
目次
Partial table of contents: Strategic Management: The Beginning of a New Era (R. Mockler). A Global Environment Circa AD 2015 (C. Taylor). Picking Winners: The Art of Identifying Successful Small Firms (G. Beaver & P. Jennings). Management by WarA Helpful Way to View the Competition (H. Hinterhuber & B. Levin) Classical Competitive Strategy in Newly Deregulated IndustriesDoes it Apply (D. O'Reilly) Human Resources: A Strategic Audit (D. Hussey). Benchmarking HR Practices: Approaches, Rationales and Prescriptions for Action (J. Hiltrop and C. Despres). Stress and Strategic Change (M. McHugh). Postal Addresses of Contributors. Index.
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