Product innovation strategy pure and simple : how winning companies outpace their competitors
著者
書誌事項
Product innovation strategy pure and simple : how winning companies outpace their competitors
McGraw-Hill, c1995
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注記
Includes index
内容説明・目次
内容説明
Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.
目次
New Product Creation: The Corporate Fountain of Youth.the Seven Deadly Sins of Corporate Stagnation.The Search for New Product Opportunities.New Product Opportunity Assessment.Opportunity Development: Getting to "la Creme de la Creme".Launching New Opportunities: The Pursuit Step.Leveraging Your Product Innovation Investment.Create Products for the Future, Not the Present.The Future of Successful New Product Innovation: Market Fragmentation.The Ultimate Goal of New Product Creation: Changing the Rules of Play.Imbedding Innovative Thinking into the Fabric and Culture of the Organization.Making New Product and New Market Creation a Repeatable Business Practice.Gillette and Kodak: Two Actual Sagas.The Tangible and Intangible Outputs of the Process.
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