Co-op advertising

Author(s)

• Houk, Bob
• Association of National Advertisers

Bibliographic Information

Co-op advertising

Bob Houk

NTC Business Books, c1995

Note

"Published in conjunction with the Association of National Advertisers, Inc., by NTC Business Books."

Includes bibliographical references (p. 217-218) and index

Description and Table of Contents

Description

Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use.

by "Nielsen BookData"

Details

• NCID: BA26279712
• ISBN:
  • 0844234176
• LCCN: 94037023
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xix, 226 p.
• Size: 24 cm
• Classification:
  • LCC : HF5827.4
  • DC20 : 659
• Subject Headings:
  • LCSH : Cooperative advertising -- United States