Bibliographic Information

Co-op advertising

Bob Houk

NTC Business Books, c1995

Search this Book/Journal
Note

"Published in conjunction with the Association of National Advertisers, Inc., by NTC Business Books."

Includes bibliographical references (p. 217-218) and index

Description and Table of Contents

Description

Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use.

by "Nielsen BookData"

Details
Page Top