Co-op advertising

著者

• Houk, Bob
• Association of National Advertisers

書誌事項

Co-op advertising

Bob Houk

NTC Business Books, c1995

注記

"Published in conjunction with the Association of National Advertisers, Inc., by NTC Business Books."

Includes bibliographical references (p. 217-218) and index

内容説明・目次

内容説明

Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26279712
• ISBN:
  • 0844234176
• LCCN: 94037023
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xix, 226 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5827.4
  • DC20 : 659
• 件名:
  • LCSH : Cooperative advertising -- United States