Communications media in the information society
Author(s)
Bibliographic Information
Communications media in the information society
Wadsorth Pub. Co., c1996
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
* Shows where today's communication industries came from, how they arrived where they are today, and seriously assesses their trajectories into the future..* Gives students an understanding of how traditional mass media are being transformed as they converge with technologies such as the computer and telephone..* Early chapters introduce the key issues that cut across and reflect the convergence of various media forms, their links to economic history, and the economic and policy institutions that surround them, their uses, and their implications..* Middle chapters offer parallel treatments of the various mass media and information industries, focusing on their history and current structure, the way they are used, and the effects of that use..* Final chapters offer perspective on the broader implications of communications media, including separate treatments of the effects of the mass media and information technologies.
by "Nielsen BookData"
