Cases in European marketing management

Author(s)

• Quelch, John A.
• Kashani, Kamran
• Vandermerwe, Sandra

Bibliographic Information

Cases in European marketing management

John A. Quelch, Kamran Kashani, and Sandra Vandermerwe

（The Irwin series in marketing）

Irwin, 1994

• : pbk

Note

Includes bibliographical references

Details

• NCID: BA26356493
• ISBN:
  • 0256157227
• LCCN: 93041069
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xiii, 525 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.E8
  • DC20 : 658.8/0094
• Subject Headings:
  • LCSH : Marketing -- Europe -- Case studies
  • LCSH : Marketing -- Europe -- Management -- Case studies
  • LCSH : Marketing research -- Europe -- Case studies
• Parent Bibliography ID:
  • BA0019742X