Successful product management
著者
書誌事項
Successful product management
（Marketing in action series / series editor, Norman Hart）
Kogan Page, 1994
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注記
Bibliography: p. [126]
Includes index
内容説明・目次
内容説明
This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
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