Marketing : principles & perspectives

Author(s)

• Bearden, William O.
• Ingram, Thomas N.
• LaForge, Raymond W.

Bibliographic Information

Marketing : principles & perspectives

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

（The Irwin series in marketing）

Irwin, c1995

Note

Includes bibliographical references (p. [584]-601) and indexes

Details

• NCID: BA26385560
• ISBN:
  • 025611319X
• LCCN: 94031421
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xlviii, 631 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.1
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States
• Parent Bibliography ID:
  • BA0019742X