The management of international tourism
著者
書誌事項
The management of international tourism
Routledge, 1995
2nd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
International tourism continues to be a major growth industry requiring sophisticated management techniques. This edition has been revised to reflect recent changes in the industry. The authors explain key business concepts and how they apply to international tourism management, including: tourism demand and forecasting; research and innovation; corporate strategy; environmental issues; marketing, finance and operations; and human resource management. This volume should be of interest to students and professionals concerned with the management of international tourism businesses.
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