Mediating the message : theories of influences on mass media content
Author(s)
Bibliographic Information
Mediating the message : theories of influences on mass media content
Longman, c1996
2nd ed
Available at / 10 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references (p. 273-302) and index
Description and Table of Contents
Description
Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces - including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes - affect mass media content.
Table of Contents
1. Studying Influences on Media Content.
2. Beyond Processes and Effects.
3. Analyzing Media Content. .
4. Patterns of Media Content.
5. Influences on Content from Individual Media Workers.
6. Influence of Media Routines.
7. Organizational Influences on Content.
8. Influences on Content from outside of Media Organizations.
9. The Influence of Ideology.
10. Linking Influences on Content to the Effects of Content.
11. Building a Theory of News Content.
by "Nielsen BookData"
