Mediating the message : theories of influences on mass media content

Author(s)

• Shoemaker, Pamela J.
• Reese, Stephen D.

Bibliographic Information

Mediating the message : theories of influences on mass media content

Pamela J. Shoemaker, Stephen D. Reese

Longman, c1996

2nd ed

Note

Includes bibliographical references (p. 273-302) and index

Description and Table of Contents

Description

Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces - including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes - affect mass media content.

Table of Contents

1. Studying Influences on Media Content. 2. Beyond Processes and Effects. 3. Analyzing Media Content. . 4. Patterns of Media Content. 5. Influences on Content from Individual Media Workers. 6. Influence of Media Routines. 7. Organizational Influences on Content. 8. Influences on Content from outside of Media Organizations. 9. The Influence of Ideology. 10. Linking Influences on Content to the Effects of Content. 11. Building a Theory of News Content.

by "Nielsen BookData"

• NCID: BA26424753
• ISBN:
  • 0801312515
• LCCN: 95003796
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 313 p.
• Size: 24 cm
• Classification:
  • NDC9 : 361.453
  • LCC : P91
  • DC20 : 302.23
• Subject Headings:
  • LCSH : Mass media
  • LCSH : Content analysis (Communication)