Relationship marketing for competitive advantage : winning and keeping customers

著者

• Payne, Adrian
• Chartered Institute of Marketing

書誌事項

Relationship marketing for competitive advantage : winning and keeping customers

Adrian Payne ... [et al.]

（The Marketing series, . Professional develoment）

Butterworth-Heinemann, 1995

注記

"Published on behalf of the Chartered Institute of Marketing"

Includes index

詳細情報

• NII書誌ID(NCID): BA26433346
• ISBN:
  • 075062020X
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: x, 304 p.
• 大きさ: 25 cm
• 分類:
  • DC20 : 658.8
• 親書誌ID:
  • BA00527772