The fight for public health : principles and practice of media advocacy
著者
書誌事項
The fight for public health : principles and practice of media advocacy
BMJ, 1994
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注記
Includes index
内容説明・目次
内容説明
The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health.
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