Selling today : building quality partnerships
著者
書誌事項
Selling today : building quality partnerships
Prentice Hall, c1995
6th ed
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注記
System requirements for accompanying computer disk: IBM PC
Includes bibliographical references (p. 545-561) and index
内容説明・目次
内容説明
Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).
目次
- Selling today - developing a personal selling philosophy
- developing a relationship strategy
- developing a product strategy
- developing a customer strategy
- developing a presentation strategy
- sales management
- telecommunications and future selling.
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