Marketing for tourism

著者

• Holloway, J. Christopher
• Robinson, C.

書誌事項

Marketing for tourism

J.C. Holloway, C. Robinson

Longman, 1995

3rd ed

注記

Includes bibliographies and index

内容説明・目次

内容説明

An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.

目次

Preface. PART ONE: 1. The Marketing Perspective. 2. Marketing Planning. 3. Marketing Research and its Applications. 4. The Tourist Market. 5. Tourism Product Policy. 6. Pricing the Product. 7. Marketing Communications. 8. The Distribution Systems. 9. Tourism Advertising. 10. The Travel Brochure. 11. Sales Promotion for Travel and Tourism. 12. Direct Marketing: Theory and Practice. 13. Public Relations and its Use in the Tourism Industry. 14. Marketing and Control 200. PART TWO: 1. The Marketing of a Tourist Attraction. 2. The Launch of a Special Event. 3. Marketing for Market Dominance in Retail Travel. 4. Marketing Management in the Public Sector: Sustainable Tourism. 5. Study of an Award-Winning Advertising Campaign. 6. Promoting Short Breaks. 7. Co-Operative Marketing of River Tourism. Appendix 1: Sources of Tourism Research. Appendix 2: Proof Reading Marks. References. Bibliography. Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26496302
• ISBN:
  • 0582277485
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow
• ページ数/冊数: xii, 286 p.
• 大きさ: 25 cm
• 分類:
  • LCC : G155.A1
  • DC19 : 658.8/09/91
• 件名:
  • PRECIS : Tourism. Marketing
  • LCSH : Tourist trade
  • LCSH : Marketing