International business : environments and operations
著者
書誌事項
International business : environments and operations
Addison-Wesley, c1995
7th ed
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
- 巻冊次
-
ISBN 9780201566260
内容説明
This edition has been revised to add emphasis to the issues of culture, the environment, small businesses, import and export, and ethics. This edition reflects the changes in Eastern Europe and elsewhere, and includes "ethical dilemma" exercises in each chapter.
目次
- International business - an overview
- case - Euro Disney
- case - Blockbuster Video
- the human and cultural environments facing business
- case - Parris-Rogers International (PRI)
- case - John Higgins
- the political and legal environments facing business
- case - the Taipan's dilemma
- Bata Ltd
- the economic environment
- case - McDonald's Corporation
- case - Motorola in China
- international trade theory
- case - Sri Lankan trade
- case - the cashew
- governmental influence on trade
- case - automobile imports
- oilseed trade negotiations
- economic integration and cooperative agreements
- case - Ford in Europe
- case - Snider Mold Co. and NAFTA
- foreign direct investment
- case - Bridgestone Tire Company
- case - Electrolux acquisition
- foreign exchange
- case - foreign travels, foreign exchange travails
- case - the Mexican Peso
- the determination of exchange rates
- case - the Chinese Renminbi
- case - the Japanese Yen
- country evaluation and selection
- case - Ford Motor Company
- case - Mitsui in Iran
- the impact of the multinational enterprise
- case - MNEs in Canada
- case - foreign real-estate holdings in the United States
- international business diplomacy
- case - Aramco
- case - PepsiCo in India
- export and import strategies
- case - Grieve Corporation
- case - Sunset Flowers of New Zealand, Ltd
- collaborative strategies
- case - Grupo Industrial Alfa S.A. (GIASA)
- case - international airline alliances
- control
- case - Nestle
- case - Westinghouse
- marketing
- case - Marks & Spencer
- case - source Perrier
- sourcing and production strategies
- case - Black & Decker
- case - Applied Magnetics Malaysia (AMM)
- the Coca-Cola Company
- case - the Coca-Cola Company
- case - Daimler-Benz and a US listing
- the multinational finance function
- case - NCR's risk management strategy
- case - LSI Logic Corp
- human resource management
- case - Dow's international management development
- case - Office Equipment Company.
- 巻冊次
-
: pbk ISBN 9780201592931
内容説明
This edition has been revised to add emphasis to the issues of culture, the environment, small businesses, import and export, and ethics. It reflects the changes in Eastern Europe and elsewhere, and includes "ethical dilemma" exercises in each chapter.
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