Strategic business marketing

著者

• Chisnall, Peter M.

書誌事項

Strategic business marketing

Peter Chisnall

Prentice Hall, 1995

3rd ed

注記

Rev. ed. of: Strategic industrial marketing. 2nd. c1989

Includes bibliographical references and index

内容説明・目次

内容説明

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances.

目次

Marketing Principles and Practice. Characteristics of Industrial Markets. Buying Behaviour. Market Research. Strategic Planning 1. Strategic Planning 2. Innovation Strategy. International Strategy. Communications Strategy. Strategic Challenges.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26653251
• ISBN:
  • 0132033658
• LCCN: 95185472
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; Tokyo
• ページ数/冊数: xi, 506 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1263
  • DC20 : 658.8
• 件名:
  • LCSH : Industrial marketing -- Management
  • LCSH : Marketing -- Planning