Effective management for marketing

Author(s)

• Hatton, Angela
• Worsam, Mike
• Chartered Institute of Marketing

Bibliographic Information

Effective management for marketing

Angela Hatton and Mike Worsam

（The CIM student workbook series, marketing）（The Marketing series）

Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 1995

Other Title

Effective management for marketing : advanced certificate syllabus '94-'95

Note

Includes index

Details

• NCID: BA2667598X
• ISBN:
  • 0750619937
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: vi, 275 p.
• Size: 30 cm
• Classification:
  • DC20 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management -- Examinations -- Study guides
• Parent Bibliography ID:
  • BA26187396
  • BA00527772