Reputation : realizing value from the corporate image

Author(s)

• Fombrun, Charles J.

Bibliographic Information

Reputation : realizing value from the corporate image

Charles J. Fombrun

Harvard Business School Press, c1996

Note

Includes index

Details

• NCID: BA26732336
• ISBN:
  • 9780875846330
• LCCN: 95020172
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: x, 441 p.
• Size: 25 cm
• Classification:
  • LCC : HD59.2
  • DC20 : 659.2
• Subject Headings:
  • LCSH : Corporate image
  • LCSH : Corporate image -- Case studies