Dictionary of retailing and merchandising
Author(s)
Bibliographic Information
Dictionary of retailing and merchandising
（National retail federation series）
Wiley, c1995
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Note
Includes bibliographical references
Description and Table of Contents
Description
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising. It includes terms pertaining to buying, merchandising and visual display, catalogue and mail order marketing, consumer research, retail finance and accounting.
by "Nielsen BookData"