Japanese distribution channels
著者
書誌事項
Japanese distribution channels
Haworth Press, c1994
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注記
"Japanese distribution channels has also been published as 'Journal of marketing channels', v. 3. no. 3 1994" -- T.p. verso
Includes bibliographical references
内容説明・目次
内容説明
In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers, relied on these channels to meet their needs. This combination of scholarship and experience is an ideal synergy that is unmatched in the existing literature on Japanese distribution channels. It stands in stark contrast to other books on Japanese distribution where foreign researchers spend a few weeks or months visiting Japan and then become "instant experts" on Japanese distribution by writing about what they have seen.Although there are many misconceptions about Japanese distribution channels, this first and only guidebook in English on the subject clarifies many of these misconceptions. The authoritative contributors reveal a great depth of insight on many aspects of distribution systems in Japan, including:
structure of Japanese distribution channels
nature of Japanese markets
public policy toward distribution
changes in distribution structure
environmental effects on distribution
intrachannel relationships in Japan
business practices in Japan
effects on distribution channels from Toys "R" Us
trends and problems in Japanese distributionThose who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.
目次
Contents
Preface
Introduction
Japan's Markets and Distribution System
Changes in Japan's Public Policies Toward Distribution Systems and Marketing
Changes in Japan's Distribution Structure
Three Methods to Deal With the Uncertain Market Environment: Establishing New Intrachannel Relationships
Some Characteristics of Business Practice in Japan
Toys "R" Us Fuels Changes in Japan's Toy-Distribution System
Reference Notes Included
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