Synthesizing construction and marketing in economic development : fundamental concepts and case studies
著者
書誌事項
Synthesizing construction and marketing in economic development : fundamental concepts and case studies
Avebury, c1995
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注記
Bibliography: p. 238-253
内容説明・目次
内容説明
This study presents a multi-disciplinary approach to the three principles of construction, marketing and economics, showing how their collective influence can achieve synergy for a country's or region's development. It covers fundamental concepts, raises wider issues and presents case studies.
目次
- The meaning of economic development
- the role of construction in the economic market
- the role of marketing in economic development
- a synthesis of construction and marketing in economic development
- the four global scenarios
- a comparison of Africa and Asia
- an analysis of regional/economic groupings
- an analysis of the Asean region
- a comparison of the UK, US and Japan
- an analysis of Singapore.
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