Marketing

Author(s)

• Lancaster, Geoffrey A.
• Reynolds, Paul

Bibliographic Information

Marketing

Geoff Lancaster and Paul Reynolds

Butterworth Heinemann : In the Institute of Management Foundation, 1995

Note

Includes bibliographical references and index

Details

• NCID: BA26773275
• ISBN:
  • 0750620552
• LCCN: 95201238
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: xv, 399 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing