Marketing

Author(s)

• Mercer, David

Bibliographic Information

Marketing

David Mercer

Blackwell Publishers, 1996

2nd ed.

• : pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA26774198
• ISBN:
  • 0631196382
• LCCN: 95015359
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xvi, 560 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing Management
  • LCSH : Marketing