Market segmentation : the basis for new product innovation and old product renovation

Bibliographic Information

Market segmentation : the basis for new product innovation and old product renovation

Mack Hanan

(AMA management bulletin, no. 109)

American Management Association, Marketing Division, 1968

Available at  / 2 libraries

Search this Book/Journal

Related Books: 1-1 of 1

Details

  • NCID
    BA26831881
  • LCCN
    68006246
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    28 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
Page Top