Marketing : theory and practice

Author(s)

Bibliographic Information

Marketing : theory and practice

edited by Michael J. Baker ; with Olivier Badot ... [et al.]

Macmillan Business, 1995

3rd ed

  • : pbk
  • : hbk

Available at  / 28 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BA2683232X
  • ISBN
    • 0333641825
    • 0333641817
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Basingstoke
  • Pages/Volumes
    xii, 442 p.
  • Size
    25 cm
  • Subject Headings
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