Cases in advertising and promotion management

Author(s)

• Patti, Charles H.
• Murphy, John H.

Bibliographic Information

Cases in advertising and promotion management

Charles H. Patti, John H. Murphy

Wiley, c1983

• est.

Note

Includes index

Details

• NCID: BA26836808
• ISBN:
  • 0471875074
• LCCN: 83001137
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 256 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Case studies
  • LCSH : Sales promotion -- Case studies