Broadcast/cable programming : strategies and practices

Author(s)

• Eastman, Susan Tyler
• Head, Sydney W.
• Klein, Lewis

Bibliographic Information

Broadcast/cable programming : strategies and practices

Susan Tyler Eastman, Sydney W. Head, Lewis Klein

（Wadsworth series in mass communication）

Wadsworth Pub. Co., c1985

2nd ed

Note

Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981

Bibliography: p. [485]-513

Includes indexes

Details

• NCID: BA26849322
• ISBN:
  • 0534033539
• LCCN: 84013172
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Belmont, Calif.
• Pages/Volumes: 529 p.
• Size: 25 cm
• Classification:
  • LCC : PN1992.55
  • DC19 : 791.44/0236/0973
• Subject Headings:
  • LCSH : Television programs -- Planning
  • LCSH : Radio programs -- Planning
  • LCSH : Cable television -- Planning
• Parent Bibliography ID:
  • BA03784501