Advertising in the marketplace

Author(s)

• Burke, John D.

Bibliographic Information

Advertising in the marketplace

John D. Burke

McGraw-Hill, 1980

2nd ed

Note

Includes index

Details

• NCID: BA26855041
• ISBN:
  • 0070090351
• LCCN: 79018152
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 454 p.
• Size: 25 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • PRECIS : Advertising
  • LCSH : Advertising