Experiential exercises in marketing research

Author(s)

• Luck, David Johnston
• Rubin, Ronald S.
• Taylor, Donald Arthur

Bibliographic Information

Experiential exercises in marketing research

David J. Luck, Ronald S. Rubin, Donald A. Taylor

Prentice-Hall, 1980

Note

Pages perforated at inside edge. - With answers to review questions

with answers to review questions

Details

• NCID: BA26886431
• ISBN:
  • 0132952203
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs ; London
• Pages/Volumes: viii, 181 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3/076
• Subject Headings:
  • PRECIS : Marketing. Research - Questions & answers
  • LCSH : Marketing research -- Problems, exercises, etc