Marketing on the Internet : multimedia strategies for the World Wide Web

著者

書誌事項

Marketing on the Internet : multimedia strategies for the World Wide Web

Jill H. Ellsworth, Matthew V. Ellsworth

J. Wiley, c1995

大学図書館所蔵 件 / 全11件

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注記

Includes index

内容説明・目次

内容説明

This guide contains everything a business person needs to know in order to create an effective multimedia platform for conducting advertising, marketing and sales on the Internet.

目次

  • TAPPING IN TO THE RESOURCES OF THE INTERNET'S WORLDWIDEWEB
  • Internet Overview
  • Getting Internet Access for Marketing on the WorldWideWeb
  • The WorldWideWeb, and Using the Web for Business
  • Web Browsers
  • Important WorldWideWeb Resources and Sites
  • CREATING YOUR BUSINESS'S WORLDWIDEWEB SITE
  • Preparing Web Documents
  • Adding Graphics, Sound, and Database File Links to Web Pages
  • Homepages that Work
  • SUCCESSFUL INTERNET BUSINESS MARKETING STRATEGY
  • Caution, Security, and Customs of the Natives A Cautionary Tale
  • Effective WWW Marketing An Integrated Approach
  • The Future Think Months, Not Years
  • Appendices
  • Index.

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