Marketing on the Internet : multimedia strategies for the World Wide Web
Author(s)
Bibliographic Information
Marketing on the Internet : multimedia strategies for the World Wide Web
J. Wiley, c1995
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Note
Includes index
Description and Table of Contents
Description
This guide contains everything a business person needs to know in order to create an effective multimedia platform for conducting advertising, marketing and sales on the Internet.
Table of Contents
- TAPPING IN TO THE RESOURCES OF THE INTERNET'S WORLDWIDEWEB
- Internet Overview
- Getting Internet Access for Marketing on the WorldWideWeb
- The WorldWideWeb, and Using the Web for Business
- Web Browsers
- Important WorldWideWeb Resources and Sites
- CREATING YOUR BUSINESS'S WORLDWIDEWEB SITE
- Preparing Web Documents
- Adding Graphics, Sound, and Database File Links to Web Pages
- Homepages that Work
- SUCCESSFUL INTERNET BUSINESS MARKETING STRATEGY
- Caution, Security, and Customs of the Natives A Cautionary Tale
- Effective WWW Marketing An Integrated Approach
- The Future Think Months, Not Years
- Appendices
- Index.
by "Nielsen BookData"