Creative management
Author(s)
Bibliographic Information
Creative management
Prentice Hall, 1995
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This innovative textbook is carefully written to take the reader from familiar, traditional management rechniquesx, through to less familiar creative techniques. Instructor's Manual (0-13-264623-4).
Table of Contents
The Management Dilemma: a Contextual Review. The Context for Change. The Response to Change. Journey in Search of a New Management Approach. Learning a New Approach. The Individual: Discovering, Experiencing and Using Creativity. Creative Groups. Organizations and Creativity. The CMR model: Bridging the Gap. The Creative Management Approach. CMR Applications: a Management Approach for the 1990s. The Creative Management Response in Action. Future Issues. Case Studies.
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