Contemporary advertising

Author(s)

• Arens, William F.
• Bovée, Courtland L.

Bibliographic Information

Contemporary advertising

William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden

（The Irwin series in marketing）

Irwin, c1994

5th ed

Note

Bovée's name appears first on previous editions

Includes bibliographical references and indexes

Details

• NCID: BA26930726
• ISBN:
  • 025613412X
• LCCN: 93005995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xxx, 573, [81] p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0019742X