Financial handbook for sales and marketing managers
著者
書誌事項
Financial handbook for sales and marketing managers
Cassell, 1990
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
内容説明
This handbook explains accounting and financial skills which are relevant to selling and marketing operations. In four parts, the text covers the syllabus for The Institute of Marketing's certificate examination, the Financial Aspects of Marketing. Part 1 covers the relationship between marketing and accounting, interpreting the financial position and trading results and costing. Part 2 deals with budgeting, planning for economic stockholding and finance and investments. Part 3 covers planning from a sales and marketing viewpoint and shows how to prepare a sales and marketing plan. Part 4 is devoted to ways of controlling performance through pricing, budget revision and cost and profit control.
目次
- Basic accounting
- financial analysis for planning
- market planning
- controlling the performance.
「Nielsen BookData」 より