Marketing social change : changing behavior to promote health, social development, and the environment

著者

• Andreasen, Alan R.

書誌事項

Marketing social change : changing behavior to promote health, social development, and the environment

Alan R. Andreasen

Jossey-Bass, c1995

1st ed

注記

Includes bibliographical references (p. 321-337) and indexes

詳細情報

• NII書誌ID(NCID): BA26956038
• ISBN:
  • 0787901377
• LCCN: 95020785
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco
• ページ数/冊数: xx, 348 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HN18
  • DC20 : 303.4
• 件名:
  • LCSH : Social marketing
  • LCSH : Social change
  • LCSH : Social problems
  • LCSH : Behavior modification